A Content Producer Apprentice is responsible for developing and creating content for schools or multi academy trusts (MAT) by using a variety of media including digital, social media, broadcast or print. This apprenticeship develops skills such as preparation and development of media messaging in order to maximise audience engagement, capturing the strategy and objectives of the school or MAT. It enables the development of interaction with different audiences and varying stakeholders.
The content they create can be used as part of media, advertising and marketing campaigns. They collaborate with designers, developers, using authoring languages to create content for the web, which may include video, images, copy, web pages and social media content.